Shooting, hunting & outdoor
SHOT Show 2027 Las Vegas
Jan 19-22, 2027 · Venetian Expo + Caesars Forum
Dates verified date source · Official site · Attendance history
to Fri, Jan 22, 2027
Venue guide: Venetian Expo and Caesars Forum
How full will Vegas be during SHOT Show 2027?
Packed: Strip rates typically spike. Book rooms 4-6 months out and lock private rooms early.
SHOT Show 2027 falls mostly in the week of Jan 18, 2027, which we rate Packed on trade-show attendance: about 100,400 trade-show attendees in town (pro-rated), counting SHOT Show 2027 and 1 other tracked show that overlap its dates.
Overlapping shows
- World of Concrete 2027 Jan 19-21, 2027 · LVCC · ~47,400
Each Monday-Sunday week gets one score: the pro-rated attendance of every tracked trade show in town that week. The score sets the week’s trade label. A trade show carries the trade label of the week that holds most of its days (ties go to the busier week), on every tile and page. A week’s headline label can be lifted by the leisure floor (“Busy (leisure)” or “Peak (leisure)”); trade-show tiles never inherit it. Method.
When to book entertainment for SHOT Show 2027
Book entertainment: Closing
Based on typical lead times for headline and booth entertainment (status as of Oct 18). In Packed or Sold-out weeks, book at the early end; private rooms and hotel blocks go fast too.
What is SHOT Show?
The SHOT Show is the National Shooting Sports Foundation's annual trade show for the shooting, hunting, outdoor and law-enforcement industries, at the Venetian Expo and Caesars Forum. It is trade-only.
Who attends: Retailers, distributors, manufacturers, law-enforcement buyers and outdoor media.
Attendance trend: Easing slightly each year since the 2024 record, while still above 50,000. Attendance history.
When it usually happens
The third week of January, Tuesday to Friday (Jan 19-22, 2027), the same week as World of Concrete. NSSF has published later dates: Jan 25-28, 2028 and Jan 23-26, 2029.
Where to stay
This show uses more than one venue. For hotels connected to or near the venue, plus Loop and Monorail options, see our Venetian Expo and The Venetian Convention Center guide and Caesars Forum guide.
Entertainment ideas for SHOT Show
- A country or bluegrass duo
- A caricature artist or a close-up magician
- An outdoor-TV-style emcee hosting product segments
- Steakhouse buyouts with a country cover band
- A western-themed party with a host and live music
- A comedian for a dealer dinner
Ideas, not endorsements. Match the act to the crowd and check the show's exhibitor rules on sound levels and booth activations.
SHOT Show FAQ
When is SHOT Show 2027?
SHOT Show 2027 runs Jan 19-22, 2027 in Las Vegas.
Where is SHOT Show 2027 held?
At Venetian Expo + Caesars Forum, Las Vegas.
How many people attend SHOT Show?
About 53,000 (2026 figure, per the source linked on this page).
How busy will Las Vegas be during SHOT Show 2027?
We rate the week of Jan 18, 2027 as Packed: about 100,400 trade-show attendees in town (estimate).
When should I book entertainment for SHOT Show 2027?
Our booking meter currently reads “Closing” for headline and booth entertainment, based on typical lead times.
Is the SHOT Show open to the public?
No. The SHOT Show is a trade-only event for industry professionals.
Advertise here Venues, DMCs and transport partners can sponsor the SHOT Show page (party venues, transport and DMC slots). See placements →
Attendance history and past editions
| Year | Where | Attendance | What it counts / source |
|---|---|---|---|
| 2026 | Las Vegas | 53,000 | industry professionals (NSSF, "53,000+") source |
| 2025 | Las Vegas | 54,000 | industry professionals (NSSF, "more than") source |
| 2024 | Las Vegas | 55,400 | industry professionals (NSSF, "more than") source |
Organizer or audit figures as published; counting methods differ between sources and years.
Sources and notes
Attendance = 2026 (53,000+ industry pros, NSSF). Trade-only.
- Dates: https://shotshow.org/
- Attendance: https://www.nssf.org/articles/48th-shot-show-closes-with-big-crowds-big-deals-big-innovation/ (2026 figure)
- Official site: https://shotshow.org/
Spotted a change? Dates and venues are set by the organizer and can move. Always confirm on the official site.
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