Vegas Convention Calendar

Fashion & apparel

MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 Las Vegas

Feb 16-18, 2027 · LVCC

Dates verified date source · Official site · Attendance history

DatesTue, Feb 16, 2027
to Thu, Feb 18, 2027
VenueLVCC
Venue guide: LVCC
Expected attendance~24,553 source (2025 figure)
City fullness (est.)Busy ~43K in town

How full will Vegas be during MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027?

Busy: expect firmer rates near the venue; book private dining and group blocks early.

MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 falls mostly in the week of Feb 15, 2027, which we rate Busy on trade-show attendance: about 42,870 trade-show attendees in town (pro-rated), counting MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 and 1 other tracked show that overlap its dates.

Overlapping shows

Each Monday-Sunday week gets one score: the pro-rated attendance of every tracked trade show in town that week. The score sets the week’s trade label. A trade show carries the trade label of the week that holds most of its days (ties go to the busier week), on every tile and page. A week’s headline label can be lifted by the leisure floor (“Busy (leisure)” or “Peak (leisure)”); trade-show tiles never inherit it. Method.

When to book entertainment for MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027

Book entertainment: Book soon

Based on typical lead times for headline and booth entertainment (status as of Oct 18). In Packed or Sold-out weeks, book at the early end; private rooms and hotel blocks go fast too.

What is MAGIC / PROJECT / SOURCING Las Vegas?

MAGIC, PROJECT and SOURCING (with OFFPRICE on the same dates) make up Fashion by Informa's Las Vegas fashion marketplace at the LVCC, twice a year.

Who attends: Fashion retailers and buyers, brands, manufacturers and sourcing professionals, plus influencers, stylists and press.

Attendance trend: The two figures measure different things (combined events vs. MAGIC alone), so they don't show a trend. Attendance history.

When it usually happens

Twice a year, Tuesday to Thursday: February (Feb 16-18, 2027) and August (Aug 16-18, 2027).

Where to stay

For hotels connected to or near the venue, plus Loop and Monorail options, see our Las Vegas Convention Center (LVCC) guide.

Entertainment ideas for MAGIC / PROJECT / SOURCING Las Vegas

At the booth
  • A DJ to set the booth mood
  • A live fashion illustrator sketching visitors
  • A styling or customization bar with a host
Client parties and dinners
  • A runway-style party with a DJ
  • A rooftop cocktail reception
  • A private dinner with a vocalist

Ideas, not endorsements. Match the act to the crowd and check the show's exhibitor rules on sound levels and booth activations.

MAGIC / PROJECT / SOURCING Las Vegas FAQ

When is MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027?

MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 runs Feb 16-18, 2027 in Las Vegas.

Where is MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027 held?

At LVCC, Las Vegas.

How many people attend MAGIC / PROJECT / SOURCING Las Vegas?

About 24,553 (2025 figure, per the source linked on this page).

How busy will Las Vegas be during MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027?

We rate the week of Feb 15, 2027 as Busy: about 42,870 trade-show attendees in town (estimate).

When should I book entertainment for MAGIC / PROJECT / SOURCING Las Vegas - Feb 2027?

Our booking meter currently reads “Book soon” for headline and booth entertainment, based on typical lead times.

How often is MAGIC Las Vegas held?

Twice a year at the Las Vegas Convention Center: in February and in August.

Advertise here Venues, DMCs and transport partners can sponsor the MAGIC / PROJECT / SOURCING Las Vegas page (party venues, transport and DMC slots). See placements →

Later editions

  • MAGIC / PROJECT / SOURCING Las Vegas - Aug 2027 Aug 16-18, 2027 · LVCC · ~22,559

Attendance history and past editions

YearWhereAttendanceWhat it counts / source
2026Las Vegas16,900MAGIC alone (Feb, organizer, "more than") source
2025Las Vegas24,553combined MAGIC + PROJECT + SOURCING (Feb, TSNN) source

Organizer or audit figures as published; counting methods differ between sources and years.

Sources and notes

24,553 = TSNN Feb 2025 combined MAGIC+PROJECT+SOURCING. MAGIC alone: 16,900+ (Feb 2026, organizer). OFFPRICE runs the same dates.

Spotted a change? Dates and venues are set by the organizer and can move. Always confirm on the official site.